NOVEL FEATURES OF INTERACTIVE AUGMENTED REALITY ADVERTISEMENTS AND ITS EFFECT ON STIMULATING USER ENGAGEMENT: STUDY OF EGYPTIAN TOURISM ADVERTISING

Novel features of interactive augmented reality advertisements and its effect on stimulating user engagement: study of Egyptian tourism advertising

Modernity features, technological advances and economic conditions have added new challenges to the world of advertising and tourism promotion.In accordance with the current intelligent era and its special features, it requires technical development in the presentation of attractive tourist advertising ideas so that Egyptian tourism advertising cam

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The Heritage and its surroundings in the face of damage

Heritage is the rest of the past nations, the Inspirational of the present nations, and the embodiment of their values, and Circuit Breakers due to the importance of the architectural heritage in human civilizations, and due to the increasing risks that encroach on this heritage and distort its value, this study deals with the impact of these disto

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